- Published on
🤖 2025 State of Digital & Content Marketing
- Authors
- Name
- AbnAsia.org
- @steven_n_t
This report by Greentarget Global Group and Zeughauser Group provides insights into the evolving landscape of professional services & marketing.
In an AI-driven, post-pandemic economy, capturing decision makers' attention has become increasingly challenging.
The report reveals that 88% of decision-makers value traditional media, marking a seven-year high. Additionally, while there's a strong demand for AI-related guidance, only half of the surveyed leaders are satisfied with the current insights provided by service firms. The study also highlights LinkedIn's growing prominence, approaching traditional information sources like industry publications and search engines in popularity. These findings underscore the need for marketers to deliver tailored, high-quality content across appropriate platforms to effectively engage their target audiences.
Author
AiUTOMATING PEOPLE, ABN ASIA was founded by people with deep roots in academia, with work experience in the US, Holland, Hungary, Japan, South Korea, Singapore, and Vietnam. ABN Asia is where academia and technology meet opportunity. With our cutting-edge solutions and competent software development services, we're helping businesses level up and take on the global scene. Our commitment: Faster. Better. More reliable. In most cases: Cheaper as well.
Feel free to reach out to us whenever you require IT services, digital consulting, off-the-shelf software solutions, or if you'd like to send us requests for proposals (RFPs). You can contact us at contact@abnasia.org. We're ready to assist you with all your technology needs.
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