A marketing masterclass from cars sales

This marketing masterclass from cars can be applied to software, ai, marketplaces, agencies etc

i found probably one the greatest pieces of copy ever written. this marketing masterclass from cars can be applied to software, ai, marketplaces, agencies etc

the car industry is obsessed with proving value through features, specs, and promises, they chose to say almost nothing.

but in saying almost nothing, they said everything.

they understood something deeper about confidence in marketing

the less you say, the more weight each word carries.

leaves it to the imagination

perfect example of when you genuinely have something great you don't need to explain it you just need to hint at it

every extra word actually reduces the impact

every added claim weakens the core promise

every feature list kills the mystery

how to write clean copy that people love:

1. strip away everything that isn't absolutely essential the best lines have nothing left to remove

2. say the obvious truth you've been avoiding dancing around it makes you sound weak

3. write like you're telling a friend then delete half of those words

4. shorter sentences hit harder your copy isn't a novel

5. confidence lives in white space give your words room to breathe

6. stop trying to sound smart big words make small points

7. if it sounds like marketing delete it and start over

8. write drunk, edit sober then edit sober again

9. kill every adjective let nouns do the work

10. read it out loud your ear knows when you're lying

now, i drive a volvo, not a land rover, ive actually heard that land lovers arent that reliable, maybe people return every few months for maintenance lol... but hope this copy chat got your creative juices flowing.

Author

AiUTOMATING PEOPLE, ABN ASIA was founded by people with deep roots in academia, with work experience in the US, Holland, Hungary, Japan, South Korea, Singapore, and Vietnam. ABN Asia is where academia and technology meet opportunity. With our cutting-edge solutions and competent software development services, we're helping businesses level up and take on the global scene. Our commitment: Faster. Better. More reliable. In most cases: Cheaper as well.

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