Don't Chase Two Rabbits

Chase one rabbit, catch one rabbit. Chase two rabbits, catch none.

The less you do, the more you achieve.

Early-stage startups often fail because they try to do too much.

They add too many features, chase too many markets, and measure too many things. This kills their focus and slows growth.

They can’t find product-market fit because they’re not serving a single customer well.

To win, early startups must focus hard. Cut extra features. Offer one key thing. Serve one ideal customer in a "beachhead."

Forget copying big companies. Master one thing, then scale.

Here's what happens

1. Most Founders Fall Here • Multiple products • Multiple markets • Multiple customer types

2. Split Focus Means • Higher burn rate • Slower execution • Confused customers • Lost momentum

The Focus Formula: ✓ One killer feature ✓ One crystal-clear value ✓ One ideal user ✓ One key metric to track

Remember 💡 "Chase one rabbit, catch one rabbit. Chase two rabbits, catch none."

Author

AiUTOMATING PEOPLE, ABN ASIA was founded by people with deep roots in academia, with work experience in the US, Holland, Hungary, Japan, South Korea, Singapore, and Vietnam. ABN Asia is where academia and technology meet opportunity. With our cutting-edge solutions and competent software development services, we're helping businesses level up and take on the global scene. Our commitment: Faster. Better. More reliable. In most cases: Cheaper as well.

Feel free to reach out to us whenever you require IT services, digital consulting, off-the-shelf software solutions, or if you'd like to send us requests for proposals (RFPs). You can contact us at [email protected]. We're ready to assist you with all your technology needs.

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