Go To Market Motions

"According to HubSpot's survey, more than 80% of marketers feel that marketing has changed more in the last three years than in the previous 50 years.

Yet, most marketers (53%) end up leveraging up to 3 channels.

In GTM, the selection of channels is even more critical because you have 3-18 months to thrive or die. Before betting your GTM strategy on hot trends, such as shorts, influencer marketing or AI-generated SEO content, decide which GTM motion is the right for you.

There are 7 GTM Motions to consider.

1️⃣ Inbound: Content creation with the intent to generate leads.

2️⃣ Paid digital: Media buying to attract the attention of your target audience.

3️⃣ Outbound: Cold outreach to companies that match your target audience via email, social media, telephone, or even snail mail.

4️⃣ Account-based marketing (ABM): ABM is a strategic approach where sales and marketing teams work together to target and engage with specific high-value accounts with personalized campaigns.

5️⃣ Community: Creating valuable content and comments for members of a community.

6️⃣ Partners: Agreement with a comparable company to join marketing and sales efforts for mutual benefit.

7️⃣ Product-led growth (PLG): Development of a solution (usually a SaaS product) in a way that a prospect can self-onboard and get value before monetization efforts begin."

Author

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