Monzo, Revolut, Wise, Starling... so many of these new financial apps. Which one is active for you?

"Monzo just passed 10m customers in the UK. That's more than Starling or Revolut.

They added 2m new customers in the past 12 months. With 450,000 business customers, and my favorite stat: The average Monzo user has 38 friends who also use Monzo.

🧠 Monzo is slowly becoming the everything finance app. They've mastered product extension.

The image below shows how they're gradually taking over people's financial life. They've not replaced the big banks directly. They're just there, being constantly awesome and gradually becoming the top of people's wallet.

🧠 They're the winners in the UK but nowhere else.

Revolut is massive in Ireland and growth economies like Poland and Romania. Monzo's next big geographic expansion isn't obvious. They're still not yet started in the US either. (When I bring them up to folks in the US, people go, yeah I've heard of them but they're not really relevant).

🧠 The best thing they could do for US market awareness is list on the NASDAQ but I doubt they will.

Everyone in the US Fintech ecosystem knows who Nubank is, and Nubank keeps crushing. Monzo will list in the UK, because they're nice like that. (Counterpoint, that hasn't been an issue for Wise who listed in the UK, but they're also very well known because remittance)."

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