Pricing Market Landscape - Interesting Opportunities

The pricing and billing segment contains a few well-established players with long track records. Aria Systems, Paddle, and Paystand have all been in the market for 10+ years.

🔹 Usage-based billing: Vendors often begin by focusing on narrow use cases and expanding their scope over time. UBB is no different. LogiSense has firm roots in communications, a sector that has long used UBB, and counts Vonage, Motorola, Siera Wireless and Cisco amongst its customers. Others, like Archetype and OpenMeter, have a strong developer focus. Amberflo offers solid cloud metering and billing with a recent focus on monetizing GenAI models. Orb, another relatively new entrant in the UBB market, has robust usage tracking, reporting and invoicing capabilities. Metronome, one of our favorite players in the space, offers a very solid UBB platform with a strong AI billing offer. We also like the offers from London-based M3ter and recent challengers Zenskar and Solvimon. Many of these solutions may well end up being acquired by larger players building out their suites, just as Togai, Monetize360, and Octane were by acquired Zuora, Ericsson and Stripe respectively.

🔹 Pricing & Billing: The pricing and billing segment contains a few well-established players with long track records. Aria Systems, Paddle, and Paystand have all been in the market for 10+ years and offer solid products. CloudRatings13 recognized Paddle as a leader while Forrester considered Aria Systems to be a contender in their review of SaaS Recurring Billing Solutions. We are impressed with the development of BillingPlatform's enterprise-grade platform, and so too is Forrester which designated the company a leader in its well-known Wave review. We think that Lago has a compelling offer focused on metering and UBB. Upflow is another emerging player that we really like. Upflow's primary focus was to drive cash collections, but the company is extending into payments and broadening its offer. Similarly, Received, a B2B billing and revenue management platform, is combining advanced billing automation with seamless accounts payable integration.

🔹 Finance & Planning: Maxio, a financial operations platform, acquired Chargify to strengthen its subscription management capabilities and SaasOptics for its expertise in B2B SaaS financial operations. The moves complemented an already solid platform and CloudRatings celebrated the company for its High Market Adoption and High Customer Ratings.16 Publicly listed Zuora was recognized for its broad customer adoption while Ordway was recognized for high customer ratings. All three offer comprehensive suites of finance and planning solutions. Zuora and Ordway likely have stronger UBB capabilities than Maxio and one could imagine Maxio acquiring one of the smaller UBB players with a strong product, much as they did with Chargify, to effectively address the hybrid pricing models that we expect to become the norm in SaaS.

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