A bootstrapped SaaS just sold for $200M.

It's built in India with no VC funding...

No VC funding. No fancy marketing. No Silicon Valley office.

Just pure product-led growth that turned into a $50M ARR business.

Here's the untold story of Wingify's incredible journey:

For the last 15 years, SaaS companies followed the same playbook: • Raise massive VC rounds • Burn cash for growth • Focus on expansion over profits

But Wingify chose a different path.

Here's what they did instead:

It started in 2010 with a simple idea:

Help businesses make better decisions with A/B testing.

The twist? Instead of copying existing tools, they built the world's first visual editor for A/B testing.

No code required. Just point and click.

The results were immediate: • 1,000 beta users • 10 paid customers on day one • First enterprise deal within months • $1M revenue by 2011

All without a single dollar of outside funding.

But they were just getting started:

While competitors chased funding rounds, Wingify focused on innovation: • First to launch heatmaps (2010) • Pioneered visual editing (2011) • Integrated with Google Analytics (2012) • Built Bayesian statistics engine (2015)

Each innovation drove organic growth.

Think about what this means:

When you're bootstrapped, you can't rely on fancy marketing.

You can't outspend competitors.

You can't hire hundreds of salespeople.

You have to build something people actually want.

The numbers tell the story: 2011: $1M ARR 2021:$25M ARR 2022: $30M ARR 2024:$50M ARR

All while staying profitable.

But there's an even bigger lesson here:

You don't need: • Billions in funding • Hundreds of engineers • A Silicon Valley office

Just: • A great product • Happy customers • Sustainable growth

The playbook is about to change:

Every SaaS founder studying Wingify will realize: • Product > Marketing • Profits > Growth • Sustainability > Scale

The era of endless fundraising is ending.

Here's what happens next:

1. More founders choose bootstrapping
2. Focus shifts to unit economics
3. Products win over marketing
4. Customers matter more than VCs

But there's something even bigger happening:

The acquisition shows that you can: • Build in India • Sell globally • Stay profitable • Exit big

Without playing the VC game.

The lesson?

Sometimes having less means building more.

Wingify proves you don't need: • Massive funding rounds • Fancy offices • Complex strategies

Just a great product and the patience to grow sustainably.

Author

AiUTOMATING PEOPLE, ABN ASIA was founded by people with deep roots in academia, with work experience in the US, Holland, Hungary, Japan, South Korea, Singapore, and Vietnam. ABN Asia is where academia and technology meet opportunity. With our cutting-edge solutions and competent software development services, we're helping businesses level up and take on the global scene. Our commitment: Faster. Better. More reliable. In most cases: Cheaper as well.

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