[AI] A casestudy from BOX.com - written by the CEO

"[AI] This is the case study written by Aaron, CEO of BOX - the storage provider we all used. Last week Box announced Box AI is now unlimited for a variety of use-cases like asking questions on your documents, images, spreadsheets, or nearly any amount of content at once. There's an incredibly obvious reason we did it (because it delivers more value for our customers), but there's a less obvious reason we did it that's worth expanding on.

At the start of any new technology trend, it's critical to ask yourself, if you were to start your company over again in today's environment, how would you approach the new technology. Whether it was the mainframe to PC era, PC to mobile, or on-prem to cloud, a new technology means a new value proposition for your customers, and those that address that new value proposition fastest tend to win. Nowhere has this been more true than in AI.

It's painfully clear that if we were starting Box from scratch, tomorrow, AI would be something considered as a core part of our platform that would deliver intelligent content management experiences to customers. It wouldn't be seen as a ""separate"" concept from the platform itself, but instead the core reason you'd want a platform to manage your information. And we believe this is going to be the expectation of most enterprise software in the future.

We don't think there's going to be ""software"" and then ""software with AI"". Software will be infused with AI, and the expectation from customers will be that any software can do intelligent things to make work more productive. In a decade from now, it will seem like a foreign concept that AI products were separate appendages of existing software products. And especially as the performance of GPUs goes up, the cost of AI tokens go down, and the quality of models improve, we know that intelligent experiences in software will be the default, not secondary.

The continued lesson in technology is, time and time again, to build for the future state, not how things look today."

Author

AiUTOMATING PEOPLE, ABN ASIA was founded by people with deep roots in academia, with work experience in the US, Holland, Hungary, Japan, South Korea, Singapore, and Vietnam. ABN Asia is where academia and technology meet opportunity. With our cutting-edge solutions and competent software development services, we're helping businesses level up and take on the global scene. Our commitment: Faster. Better. More reliable. In most cases: Cheaper as well.

Feel free to reach out to us whenever you require IT services, digital consulting, off-the-shelf software solutions, or if you'd like to send us requests for proposals (RFPs). You can contact us at [email protected]. We're ready to assist you with all your technology needs.

© ABN ASIA