common myth about innovation

"Innovation is really about:

1️⃣ - Learning about your customers

↳ Identifying their jobs, pains & gains

2️⃣ - Testing ideas & collecting evidence

↳ Reducing risk & uncertainty

3️⃣ - Killing ideas at an early stage

↳ Only invest more time and money in ideas

↳ when you have evidence

↳ that they are going to work"

Author

ABN ASIA was founded by people with deep roots in academia, with work experience in the US, Holland, Hungary, Japan, South Korea, Singapore, and Vietnam. ABN Asia is where academy and technology meet opportunity. With our cutting-edge solutions and competent software development services, we're helping businesses level up and take on the global scene. Our commitment: Faster. Better. More reliable. In most cases: Cheaper as well.

Feel free to reach out to us whenever you require IT services, digital consulting, off-the-shelf software solutions, or if you'd like to send us requests for proposals (RFPs). You can contact us at contact@abnasia.org. We're ready to assist you with all your technology needs.

© ABN ASIA