Digital Economy: The right place at the right time

I continue to be at awe with the dynamic landscape of SEA and Vietnam as trends and innovation continue to evolve at a rapid pace!

The right place at the right time - while Vietnam's digital economy is on track to a potential $200B by 2030, I continue to be at awe with the dynamic landscape of SEA and Vietnam as trends and innovation continue to evolve at a rapid pace!

This year's report reveals exciting highlights in the region 🇻🇳:

1️⃣ Profitability: SEA's digital economy is becoming increasingly profitable, with profits more than doubling in the past two years. This is due to a combination of factors, including tighter cost controls, new revenue streams, and strong demand for digital products and services.

2️⃣ E-commerce: Vietnam's e-commerce market is one of the fastest-growing, driven by rising disposable incomes, improvements in logistics and the popularity of video commerce. The recent YouTube Shopping launch can't be more timely.

3️⃣ Payments: Vietnam is transitioning towards a cashless society, with e-wallets and QR codes becoming increasingly popular. The government has also pushed for widespread use of digital payments.

4️⃣ AI Adoption: Vietnam is a hotbed for AI innovation, with companies and consumers embracing AI-powered solutions at a rapid pace. This is coupled with the government's emphasis on AI as part of their key priorities.

Guest Post by Marc Woo

Author

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