From idea to product-market-fit: how long will it take?

"This diagram, mapping out the time it took for different companies to make the journey from idea to Product-Market fit.

Across the board, the earlier you get a product into the world, the sooner you find your fit.

What's most interesting is how clearly this pushes back on the idea that if you spend a longer time working on your product before launch, it'll succeed sooner.

But if you look at the chart, there's basically no correlation- waiting three years to launch your product doesn't speed up its adoption.

And in fact, you could argue that the opposite is true: only six companies on the chart took more than a year to launch a product, and none of them saw a particularly quick path to success.

That's why I've always argued- and still argue- that the best way to make a great product is to make it, launch it, and improve it.

Whether it's an MVP, an MUP, or some other acronym, the rule is the same: the only way to know how to get product-market fit is to put your product into the market and make it fit."

Author

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