I don't know how to do SEO

Do you?

Start from level 1 in The SEO Game:

To-do lists = Stressful

Game levels = Exhilarating

Reframe your SEO project as a game, and you'll become addicted to levelling up.

Here's my 9-level SEO game:

Level 1: Website Audit

• Crawl your website with Screaming Frog

• Analyse each page and assign actions (delete, 301...)

• Find 'quick win' keywords in GSC (position 3-20)

• Test your page speed in PageSpeed Insights

Level 2: Website Optimisation

• Execute technical actions from the audit

• Optimise your 'quick win' keywords from GSC

• Implement internal linking between key pages

• Create lead magnets for pages with existing traffic

Level 3: Competitor Analysis

• Identify your product and SEO competitors

• Enter their domain into Ahrefs (or similar)

• Study (and steal) their SEO strategies

• Conduct a 'gap analysis' vs your site

Level 4: Customer Research

• Send a survey to your customers with key questions

• Take 5 calls with power users to learn their pain points

• Collect customer research from the internet

• Create a document with all your findings

Level 5: Keyword Research

• Create a list of 'seed' keywords for further research

• Export all keywords from Ahrefs from your 'seeds'

• Import keywords in Keyword Insights for clustering

• Select topics to target in your content plan

Level 6: Content Production

• Start at the bottom funnel (comparisons, best of...)

• Move to the middle funnel (how-tos, templates...)

• Scale your top funnel (use Byword for programmatic)

Level 7: Backlink Acquisition

• Reach out to 10 influencers/websites for guest posts

• Create 3 linkable assets (statistics, infographics...)

• Submit your site to 10+ relevant directories/listings

• Track and monitor your backlink profile with Ahrefs

Level 8: Performance Tracking

• Ensure GA tracking and GSC are set up correctly

• Build a Looker Studio dashboard with this data

• Perform monthly competitor benchmarking

• Refine your SEO strategy based on this data

Level 9: Content Tuning

• Monitor your content and 'quick win' keywords

• Update content to better optimise for your topics

• Create lead magnets to convert traffic into emails

• Run A/B tests for CTAs to better convert traffic

Completed all levels?

Start again from level 1. The SEO Game never ends.

Author

AiUTOMATING PEOPLE, ABN ASIA was founded by people with deep roots in academia, with work experience in the US, Holland, Hungary, Japan, South Korea, Singapore, and Vietnam. ABN Asia is where academia and technology meet opportunity. With our cutting-edge solutions and competent software development services, we're helping businesses level up and take on the global scene. Our commitment: Faster. Better. More reliable. In most cases: Cheaper as well.

Feel free to reach out to us whenever you require IT services, digital consulting, off-the-shelf software solutions, or if you'd like to send us requests for proposals (RFPs). You can contact us at [email protected]. We're ready to assist you with all your technology needs.

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