INTRODUCTION TO ARTIFICIAL INTELLIGENCE (AI) TECHNOLOGY

GUIDE FOR TRAVEL & TOURISM LEADERS

In 1950, Alan Turing, a renowned computer scientist, asked a thought-provoking question:

Can machines think? Since then, Artificial Intelligence (AI) has fascinated scientists and, more recently, global businesses, policy makers, and civil society.

In 2023, AI gained significant attention, with influential figures like King Charles III, the UN Secretary-General, and the Pope acknowledging its transformative potential.

As business leaders in the Travel and Tourism sector, it's crucial to understand AI's opportunities and challenges. The World Travel & Tourism Council (WTTC) has partnered with Microsoft to provide insights into AI and its implications for our sector.

This report is the first in a four-part series, introducing AI, its history, types, and workings. Subsequent reports will explore AI's applications in Travel and Tourism, governance, safety, and regulation.

By understanding these trends, we aim to help businessleaders prepare for the future and navigate AI's complexities.

This report goes beyond technical facts, examining how AI can drive sustainable, personalized, and seamless travel experiences. AI is a powerful tool; our goal is to ensure it fuels a brighter future for the Travel and Tourism sector.

Author

AiUTOMATING PEOPLE, ABN ASIA was founded by people with deep roots in academia, with work experience in the US, Holland, Hungary, Japan, South Korea, Singapore, and Vietnam. ABN Asia is where academia and technology meet opportunity. With our cutting-edge solutions and competent software development services, we're helping businesses level up and take on the global scene. Our commitment: Faster. Better. More reliable. In most cases: Cheaper as well.

Feel free to reach out to us whenever you require IT services, digital consulting, off-the-shelf software solutions, or if you'd like to send us requests for proposals (RFPs). You can contact us at [email protected]. We're ready to assist you with all your technology needs.

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