Roles and Responsibilities Framework for Artificial Intelligence in Critical Infrastructure

AI is useful, but it's also largely unpredictable. How can you deal with its unpredictability in Critical Infrastructure?

I've been studying Greg Isenberg's content a lot lately...

Today I want to break down his framework for finding product traction. He calls it the ACP Framework (Audience → Community → Product), and it completely flips how we think about building businesses.

I'm always looking for frameworks to help Guy Ligertwood and I build better products. This one caught my attention because it challenges the traditional approach.

Here's the framework:

1. Start with Audience (not product) The old way: → Build product first → Buy expensive ads → Try to convert strangers into customers

The new way: → Share valuable content consistently → Build genuine audience → Let demand emerge naturally

2. Turn Audience into Community

• Create spaces where your audience can connect
• Let organic discussions drive interest
• Focus on helping people achieve specific goals
• Build real relationships, not email lists

3. Then Layer in Product

• Build what your community actually wants
• Use the product to strengthen the community
• Listen to conversations to spot opportunities
• Let community guide your decisions

Want to see this in action?

Jack Butcher used this exact framework to build Visualize Value, a 7-figure business:

→ Started by creating simple black & white graphics explaining business concepts → Shared these daily on Twitter, building a following → People loved his style and started asking how he worked → Released a simple guide about his process → When a well-known writer asked for design training, Jack noticed huge interest → Built a course teaching his method → Result: $180k/month in revenue with 99% margins

🔑 Key insight: Modern brands grow through genuine audience and community, not through expensive marketing campaigns.

At Testimonial Donut, we're trying to apply these principles by sharing our journey openly and creating value before focusing on sales.

If you're looking for more insights like this, definitely check out Greg's content. His newsletter and YouTube show (SIP) are packed with frameworks like this.

(Check out both the detailed article and video breakdown in the comments below 👇)

Which part of this framework seems most challenging for you, and why?

Guest post by Farzan.

Author

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