The great SaaS repricing is coming.

Danger and oppurtunity ahead in the SaaS market.

I don’t think we’ve fully priced in what it means that a SaaS can be copied in 24h with AI and what that’s going to do to the $500B+ SaaS market

Here is how it will play out:

New saas software pops up left, right and center at lower prices and creator-led

SMBs start to abandon their traditional saas providers

Choosing between AI clones at 1/10th the price or creators-led brands they trust (why pay $100/month when a copy costs$10?)

Enterprise stays with current vendors - they're buying stability, not features but even they demand 50% discounts when 100 competitors exist

10000+ new AI-first companies split $100B in SMB revenue

Top SaaS companies keep enterprise but at lower margins

Everybody pays less, market gets repriced and TAM expands

Winners become indie hackers, bootstrapped founders and incumbents who move fast and break things

Losers become complacent incumbent saas companies

The great SaaS repricing is coming.

Author

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