The Ultimate Guide to Startup Metrics

What to track, when and why

“If you cannot measure it, you cannot improve it” - Lord Kelvin

Over the last few years, a culture has emerged which values growth above everything else. This is especially true for startups in the US. Fundamentals such as a profitable business model and achieving product-market fit have been neglected. While the goal for many startups is to present promising metrics early on in their pitch deck, their reality looks much different. After an initial investment, most companies slow down their growth efforts for a while. This is until they have ramped up their teams and improved their strategy as well as their product and thus are able to expand further (Shafranik, D., 2019).

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