AI in Action - World Economic Forum

Beyond Experimentation to Transform Industry

2025: AI in Action – Beyond Experimentation to Transform Industry

The World Economic Forum highlights generative artificial intelligence as one of the most significant technological inflection points of the 21st century. What was once confined to the realm of imagination or academic theory has quickly become a transformative reality, reshaping how individuals and organizations communicate, work, and interact.

Despite widespread experimentation with AI through pilots and proofs of concept, scaling these initiatives to achieve sustained and transformative impact remains a major challenge for many organizations.

WEF thinks that the coming years will be crucial. By working collaboratively, we can harness AI's transformative potential as a force for good, delivering lasting benefits to all stakeholders in an increasingly digital and rapidly evolving world.

In partnership with Accenture, the AI in Action: Beyond Experimentation to Transform Industry report offers an in-depth analysis of how emerging AI technologies are shaping industries. It also provides a practical roadmap for companies to advance AI adoption at both the industry and organizational levels, driving innovation, sustainability, and growth, ultimately benefiting industries and society as a whole.

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