90% of companies fail to execute their strategy

But what sets the other 10% apart?

Let me introduce you to an incredibly effective framework:

The Strategy Pyramid

Originally shared by Wendy McGuiness (2011), this framework outlines 9 essential elements of successful strategy and execution.

These elements are organized into 3 core categories:

Purpose, Strategy, and Execution.

A) Purpose

i. Mission:

Defines the company’s core purpose, answering questions like:

“Why do we exist?” and “What is our main reason for being in business?”

ii. Values:

Establishes the principles and beliefs that guide decision-making.

Shapes organizational culture by aligning with ethical standards and desired behaviors.

iii. Vision:

Creates a compelling image of the company’s desired future.

It answers the question: “Where do we aim to be in the years ahead?”

B) Strategy

iv. Strategic Intent:

Specifies the organization’s top goals and objectives.

Lays out the desired outcomes and how to achieve them.

v. Drivers:

Highlights the key factors driving success, such as:

market expansion, innovation, cost efficiency, or customer satisfaction.

vi. Enablers:

Focuses on the tools, resources, and capabilities required to implement the strategy.

Includes technology, skilled personnel, and financial assets.

C) Execution

vii. Targets and Initiatives:

Defines actionable steps and measurable targets aligned with strategic objectives to drive progress.

viii. Performance Indicators:

Establishes KPIs to monitor progress and measure the impact of strategic efforts.

ix. Strategy Map:

Provides a clear visual representation of the strategy to ensure organizational alignment and clarity.

This framework helps leaders:

1. Define their organization’s purpose.
2. Craft a focused strategy.
3. Execute it with precision.

Each pillar is equally vital - neglecting one can jeopardize the entire process.

To succeed in execution:

You must clearly define what you are going to execute.

P.S. Are you dedicating enough attention to your strategy?

Author

AiUTOMATING PEOPLE, ABN ASIA was founded by people with deep roots in academia, with work experience in the US, Holland, Hungary, Japan, South Korea, Singapore, and Vietnam. ABN Asia is where academia and technology meet opportunity. With our cutting-edge solutions and competent software development services, we're helping businesses level up and take on the global scene. Our commitment: Faster. Better. More reliable. In most cases: Cheaper as well.

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